Lap Pools: The Revenue-Generating Amenity Hotels Can't Afford to Overlook

Elevate hotel revenue with lap pools! Dive into profitability with expert pool-building services from Delorenzo Pools Melbourne. Call (03) 9785 2446 today!

For hotels, a lap pool is more than just an amenity - it’s an opportunity to boost ancillary revenue through innovative offerings. With strategic programming and promotions, lap pools can become profit drivers beyond simply attracting room bookings. Here are some ways on how lap pools can help generate more revenue for hotels:

Wellness Packages and Memberships

Offering exclusive wellness packages that bundle room nights with perks such as unlimited lap pool access, swim classes, spa treatments, and gym use provides guests with a holistic retreat. Additionally, memberships extending pool access to locals without an overnight stay position the hotel as a unique boutique fitness destination, fostering a sense of community and expanding revenue streams.

Poolside Events and Classes

Host pool-centric events to draw new guests, transforming the lap pool into a dynamic space with activities such as poolside yoga, aqua aerobics, swim clinics, dive-in movie nights, and lively pool parties featuring live DJs. Scheduling kid-friendly water activities during school holidays adds a family-friendly touch, establishing the lap pool as a vibrant hub of activity that enhances guest experiences and becomes a significant source of revenue for the hotel.

Private Swim Lessons

Certified instructors can provide adult and kids swim lessons using the lap pool, offering hotel guests the convenience of private lessons on-site. For locals seeking an alternative to overcrowded public pools, the option to purchase lessons presents a lucrative opportunity, further solidifying the lap pool as a valuable amenity for the community and a continuous source of revenue for the hotel.

Exclusive Poolside Cabana Rentals

Deck out poolside cabanas with ultra-luxurious furnishings and amenities, allowing guests to reserve these exclusive spaces for a full-day relaxation experience. With upscale touches such as fresh towels, sunscreen misters, and fruit skewers, cabana rentals not only provide a lavish retreat but also offer highly Instagrammable settings for hotel guests. This creates an enticing visual allure contributing to the hotel's marketing and revenue efforts.

Corporate Wellness Retreats

Offer corporate packages to local businesses that allow staff to use the pool for wellness retreats. Lap swimming, water aerobics and poolside yoga provide relaxing team-building activities. Catered healthy meals, poolside massage and room blocks make for an enticing corporate getaway.

Swim Competitions and Sponsorships

Host lap swimming competitions to bring in revenue from entry fees. Get local swim clubs involved. Sponsor junior competitions to build community ties. Events can include heat swimming, relays, a kids' splash dash or even a doggie paddle! Competitions also build awareness and position you as the premier lap pool in the area.

For hotels, a lap pool is more than just an expected facility – approach it as an opportunity for ancillary revenue and it can become a profit centre. For expert design and construction of commercial pools optimised for programming, events and revenue generation, talk to Delorenzo Pools Melbourne. We offer pool building consulting and full services for your concrete swimming pool needs in Melbourne.

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